Kaiz Agency works closely with the fashion industry and has experience in many areas of fashion including London Fashion Week, fashion shows, editorial fashion photo shoots, fashion models and beauty pageants. We have the knowledge and creative flair required to make you a stunning eye catching fashion website.

Most standard web design agencies do not understand that a stylish & chic website is essential to sell fashion products and services. We know that visuals are very important and are the key to success within the fashion, style and beauty industry. Colours, images, layout, photos and fonts all play a big part in the creative fashion website design process. We have great attention to detail and the unique ability to come up with striking designs that appeal to your target market and compliment your type of business.

We provide affordable fashion website design, artwork and e-commerce solutions. We offer a fast & reliable service and can give you useful information and advice to help you plan the content and look of your website. We explain things in a language you will understand, while providing all the latest web technologies. Contact us now if you want a high fashion website that is designed to stand out from the crowd!!

FASHION ON THE WEB!

The online fashion retail market has boomed in the last five years and shows no sign of stopping. New groups of consumers are being won over by the widening choice of fashion on the web and factors like widening broadband take-up and the increasing availability of fashion online are really helping to drive the market.

Despite the current economic climate internet sales are still increasing. In order to make the most of this opportunity it is important to put your business in the hands of an established and professional fashion web designer that has experience in the industry.


Why use a specialist Fashion Web Designer?

In combining creative forces, the fashion web designer and you the client can work together to create a unique interpretation of your particular brand. Even if you have found a standard web designer or are capable of creating a website yourself - this may not be the wisest of options, consider time constraints, professionalism, creativity and fashion flair. There are no half measures in the competitive online fashion market - if you can’t match up to the website standards of major players like ASOS and Net a Porter then you’ll be better off selling through Ebay! A good fashion web designer will research your competitors, consider the market leaders, who are you up against and bear these in mind when making your fashion website designs.


Your Shop Window

The design of a fashion website is probably the most crucial factor in the success of any online fashion company. Fashion websites are viewed as a ‘shop window’ and your websites front (home) page is the first thing potential customers see and is the key to whether or not your site will be entered or surpassed.

As your home page is the make or break page it is essential that you sum up your fashion brand / company image here in a simple and user friendly way. As first impressions are everything it is crucial that your website designer understands your brand and target market so they are able to convey what your business stands for correctly. An experienced fashion web designer will have the type of knowledge and experience you will need to achieve this.


Quality & Detailed Images

Good quality images are essential! Consumers will not part with their money for an item they are unsure about. If buyers are presented with unclear, low quality or limited images it will not be enough to secure a sale. Imagery is of utmost importance, a good fashion web designer will want to give customers a quality shopping experience that is as close as possible to actually being in a shop. A website should not simply be about convenience and speed but also a pleasurable retail therapy experience. A good fashion website should feature each item with multiple shots including close-ups (particularly useful on attractive detail), rear/side views etc.

If your brand is high fashion then you need to ensure your images reflect this. There is nothing worse than seeing a fabulous dress on a badly styled model in a cheesy tacky pose. If you want your products to sell to a particular target market then you need to make them appealing and present them in the correct way.


Innovative Dynamic Features

There are all sorts of eye catching and aesthetically pleasing ways of promoting a fashion website and its products - from moving images and flash animation to fashion videos and story boards. A great example that has been used by a number of fashion websites is a catwalk video feature which allows the viewer to see their chosen outfit on a model walking down the runway, fully styled with shoes and accessories. A fashion websites sales can greatly benefit from this type of innovative feature as buyers want to see what clothes look like on people - not just a cropped photo of a models top or bottom half.


Fashion Website Content

Your writing style should be tailored to your audience, your websites text should speak with a certain voice. Although your potential audience cannot physically hear your voice you should expect your fashion website designer to be able to advise you how to present your fashion business to your potential customers in exactly the same way you would if you were presenting your products and business to your shoppers in person.

You want to be just as persuasive and convincing as you would be in person and particular language can help with this. It is not always easy to put across why you are the best and why they should choose to purchase from you without speaking to the potential customer in person and showing them the product. The importance of individuality and creating a brand image should not be underestimated. A good fashion website designer will help you convey your unique selling point to your target audience through your text and content.


HTML Newsletters

Newsletters are a must have for any fashion website. Marketing is important and fashion consumers like to be kept up to date with the latest fashion and trends.

HTML newsletters are similar to mini fashion magazines. The newsletter has the ability to draw interest from potential customers in a different way to that of a website. Rather than just an online shop, a newsletter can contain information that will be of interest to the consumer like interesting fashion articles and what outfits their favourite celeb has been spotted in.

Infotainment (information & entertainment) forms the biggest part of many popular magazines. Regularly sending newsletters to your members can serve a purpose similar to that of a coffee break chat - short and sweet but fondly looked forward to. Newsletters should be individually designed, themed and include photographs of the latest products. Whether readers initially pick up the magazine (or in this case read the newsletter) with the intention to look for a possible purchase or simply for infotainment value then the marketing objective has been achieved. It is inevitable that in time this reader will see something that catches their eye and then visit your website to make a purchase. A good fashion website designer will be able to design you sleek eye catching newsletters that will appeal to your target customer.

I am sure after reading this you will realise that a good fashion web designer is essential for any fashion or style related website design project. Kaiz Agency are the only quality Fashion Web Design Company in the UK. Their vast experience within the fashion industry and their knowledge across all styles of fashion is priceless and will greatly benefit your fashion web design project.

Article by: Ashleigh Cleave-Wallace, Fashion Journalist